The worlds most famous Japanese multinational consumer electronics corporation “Panasonic” is planning to hit the international smartphone market once again with a new Android smartphone.
Panasonic is very convinced and confident with the recent success of its smart phones back in Japan. That’s the reason why company has decided to launch the smartphone in European phone market once more.
Panasonic who had failed and withdrawn from the European mobile phone market in 2005 because of the series of handsets that failed to win over consumers is now once again returning to the potentially profitable and yet highly competitive European mobile market.
Panasonic is now returning on March 2012 with the still unnamed first super-slim Android smartphone having a 4.3-inch QHD OLED screen with 960×540 QHD resolution and a eight mega pixel camera just like the Apple iPhone 4S and Samsung Galaxy S II.
The handset will be both water and dust resistant with his beautiful sleek rounded edges its an ultra-thin D Slim Shape design smartphone. It also has a Near Field Communication chip (N.F.C) and it will also use a backlit CMOS sensor and a Mobile Venus Engine already which is already seen in some of the Panasonic smartphones launched in japan.
The new phone will be made in Malaysia and shipped to Europe more specification about the phone will be coming very soon
Panasonic is hoping to sell 1.5 million smartphones in Europe in the upcoming year and 15 million handsets worldwide by,including 9 million in Europe, Asia, China and the USA. The remaining 6 million handsets are to be shifted in the Japanese market.
Panasonic will be having a strong competition in the lights of Apple, Samsung, and the Nokia-Microsoft alliance Panasonic will have to work hard to make its products stand out from the huge range of often very similar smartphones already in the market. To succeed, Panasonic is also thinking to bring added value to its phones with decent services and solid partnerships with network operators
After getting out from the European market Panasonic did continue making phones, mostly in Malaysia and for the domestic market and Japan so it is not having to do any major hiring to get back into the running. However, Panasonic is coming along way from behind and competition is even tougher than it was when it left.