Fitbit has taken the covers off of its newest fitness trackers – the Fitbit Flex 2, the successor to its iconic band that first launched in 2013, and is aimed at the bottom end of the fitness tracker market. Fitbit already has a 25% fitness tracker market share but it’ll be aiming to add newcomers with the back-to-basics Flex 2.
The Flex 2 looks better than the original Fitbit Flex. Instead of appearing in a mini screen running across the strap, the five small LEDs which light up depending on how much of your daily target you have achieved now run along the center of the strap, and appear vertically as you look at your wrist, rather than horizontally.
In terms of tracking the Flex 2 covers the bases, monitoring steps, calories burned, hourly activity, active minutes and sleep. You also get the benefit of Fitbit’s SmartTrack technology to automatically recognise and log select workouts, which includes walking, running, cycling and aerobic workouts.
With its water-resistant design, you do also get some swim tracking features, letting you automatically track your pool sessions and delivering metrics on laps, duration and calories burned. Battery life is up to 5 days, which is what the original Flex delivered.
The Flex 2 is available globally for pre-order now from the Fitbit official website and it’ll start rolling out to retail stores in the fall/autumn. It is priced at $99.95, the same as the original, making it cheaper than the Fitbit Alta. You can take your pick from black, lavender, magenta or navy bands.