A truly excellent business website is one that provides real value to your company – value that can be measured – and one that is simple, easy and impressive for your visitors to use. Right now, there are several elements that all business websites should have if they are to achieve these aims…
A Fully-Defined Purpose
Every website needs a purpose because if you don’t know where you’re going and what you want to achieve, you’ll never get there and you won’t achieve your aims, not unless it’s by pure coincidence anyway. Practically, this means that you must work out exactly what information you want to relay and every web page you produce should have a clear goal in mind. If there’s no reason for it to be there, simply do not include it!
A Responsive Design
There is no way, in 2018, that your website should not be responsive. More people than ever are using more devices to access the internet, and if your company’s website doesn’t look good on their chosen means of accessing it, they will move on very quickly. From smartphones and tablets to widescreen TVs, your website needs to look amazing on them all. It also needs to load quickly on any device because internet-surfers aren’t exactly known for their patience!
Your website needs to be extremely simple for your customers and clients to use. Yes, arty designs and lots of pictures and elements might be appealing, but clean, clear and very easy to find is the order of the day if you want to make more sales.
A Business Address
Including a business, the address is a very goods way of your customers that you are a legitimate company, so it always pays to include one in your contact information, and in some places, it is actually a legal requirement. If you don’t have a business address because you work from home, po boxes online are an excellent alternative. Just make sure that the info is easy to find.
Concise Calls to Action
Calls to action are definitely not optional if you want to prod your visitors into clients. However, you need to ensure that they are as clean, clear and concise as they can possibly be. If they are longwinded, hard to find and uninspiring, they might as well not be there at all. Oh, and they shouldn’t be vague as to what they’re asking the reader to do either.
Extremely Reliable Web Hosting
If your website is down for even a few minutes, you could lose a whole lot of busienss or put visitors who have found you off from coming back again, which could potentially lose you even more future business. Yes, a reliable host might be a bit more expensive, but it will be totally worth it due to the amount of business you will keep by being reliable.
High-Quality Unique Images
Bad stock photos just won’t cut it in 2018. You need to include as many high-quality, ideally unique images as you can if you want your site to look polished, professional and inviting.
Include these elements and your website will do its job well, fail to do so and your site will fail too.