Nowadays, the way that many customers come into contact with your business is online. So, without the ability to instil trust in them face to face, you rely on your website to do the job for you. With the rise in online fraud and cybercrime, people tend to be quite wary of buying things online – particularly if it is from a small company that they have never heard of before.
The first thing that you need is a website that has been designed with the user in mind, so take a look at PRWD if this is something that you are looking to have created professionally. Sometimes, it is the simple things that can build trust in a company, so these are what we will focus on in this article.
All imagery that you use on your site should be professional in quality. While it is fine to rely on stock images in some areas, you should also have at least one or two personalised picture. Perhaps these could be of your team or your office. Poorly taken photographs are an instant turn-off for customers as they make you seem less reliable as a company.
People are unlikely to read through vast amounts of content, so you should aim to get to the point as quickly as you can. Rather than displaying everything in chunky paragraphs, you should split it up with subheadings, use of bold and different colours or fonts. Don’t use big words when smaller ones will do. Your homepage, in particular, should be to-the-point. Anything that you want to go into more detail about should be saved for your subsidiary pages and your blog.
Consistent Colour Scheme
The colour scheme which you use for your website should be consistent with your branding. Don’t just select shades without thinking about them. Everything needs to be carefully thought about based on what sort of impact it will all have on your customers. It may even be worth consulting with a professional branding agency if you are still in the process of creating a clear identity for your business.
When users come to your website, they want to be able to find what they are looking for with minimal fuss. A functional navigation bar is your starting point which will add to the user experience. Make sure that this is as easy to use on phones and tablets as it is on laptops and computers. You should also have a clear search function so that users can utilise this option if they would like to.
You will find that customers are much more willing to watch a short video than read through vast amounts of content. After all, why tell someone about something when you can show them? And thanks to the advance of video technology, you can create a high-quality video relatively inexpensively. Put your video front and centre on your homepage and give people the option to watch it if they would like to.
Customers are much more likely to trust reviews from real people rather than the marketing spiel that companies put out. After all, there are unbiased opinions from people who are satisfied with the quality of your goods and services. Choose some of the most positive reviews that you have received to display proudly on your website. If you find that you are lacking in testimonials, there is nothing wrong with reaching out to your existing satisfied customers and asking them to provide some for you.
Display Experience and Credentials
People are looking for businesses that know what they are doing, so you should display the amount of experience that you have proudly. Even if your company has only been established recently, you can still display the experience that you personally have had. You could go into more detail about your business on the ‘About Us’ page, but as for the homepage, just stick to the key details about your trustworthiness. For example, if your company has received any awards or you have some impressive statistics that you would like to put forward, these are all worth displaying proudly.
In an increasingly online world, it is so important for your customers to trust you. Essentially, customers are looking for reasons why you are able to do what you say you can, and your website is where they will find the sense of reassurance that they are looking for.